I live what I do. Getting to know an audience and connecting them to what matters to them is the most rewarding experience. To me words are the building blocks of solutions. In the intersection of thoughtful writing and a vibrant personality, the possibilities are endless.
What I do for a living
From compelling storytelling about people, products and services that grows brand presence to effectively addressing diverse audiences increasing market reach, my focus is in delivering quality and engaging content.
Fueled by my experience as an interpreter and editor of multilingual content working with teams of translators and creatives, I bring a unique perspective and design thinking approach to brands seeking to engage their end consumer and entice their B2B audiences.
I also like to focus on readability, accessibility and branding when writing both in English and Spanish.
What I do for fun
I like applying design thinking to life, bringing human-centered solutions to fruition. Helping my community thrive by serving on the board of directors of my homeowners’ association as the secretary and communications leader keeps me on my toes. Doing this reinforces my purpose of being that liaison enabling people to connect in meaningful ways and creating the world I want to live in. Plus, it's so much fun to organize community events for the kiddos.
Building and assembling (e.g., toy bricks, cardboard creations, patios, and rooms) are activities I enjoy doing with my young son and my husband. Dressing up for Halloween, going on nature hikes, taking funny pictures, cooking with a Latin flair and planning annual family reunions fill my days with so much joy.